# How to Find Value in Sports Betting

Betting is placing a wager on an outcome of an event or game, risking money in the hope of winning something. It is also known as gambling, although betting involves a certain degree of skill and research. It is considered a safer alternative to gambling, as it doesn’t depend on pure luck but instead relies on mathematical probabilities.

The main goal of any bettor is to make the most profitable bets possible. This can be done by finding value in a variety of ways. One way to do this is by focusing on bets that offer the best odds on a team or player. This method reduces the amount of guesswork involved and should lead to more wins long term.

Another way to find value is to calculate the chance of a bet winning and compare it to the price offered by the bookmaker. This is called implied probability and it is one of the easiest ways to identify value in a bet. It is important to remember that even if a bet offers good value it may still lose, so you should always place a small percentage of your bankroll on each bet.

A third way to bet for value is to look for inflated lines. This can be done by studying team and player statistics and understanding how the bookmaker sets their lines. Generally speaking, early lines are the least accurate and closing lines are the most accurate. If you can understand how the lines are set and can spot when they are inflated then this can be a very lucrative strategy.

One of the biggest obstacles for new bettors is a lack of knowledge about the sport or team they are betting on. This can be especially true in smaller non-marquee leagues where it is difficult to follow all the action. If you can become an expert on a single team then this will allow you to better understand the latest betting odds and be able to take advantage of any miscalculations by the bookmakers.

Oddsmakers are constantly trying to balance their books based on the amount of money being wagered and exposure, which can often lead to inflated lines. If the public is heavily betting on one side of a bet then they will adjust the line to encourage more bets on the opposite side. In some cases, this can mean that 250-lb Brock Lesnar is -15000 to win against a 90-lb middle school kid.

In this case, you can use a betting strategy called fade/tail to take advantage of these inflated lines. This involves following or fading a person’s picks and betting on the opposite side of them. For example, if Cabbie thinks Purple will beat Red then Caroline will follow her and bet on Purple. Tim, on the other hand, will fade Cabbie and bet on Red. By using this strategy you can increase your profits by reducing your losing runs. It is important to be disciplined though as you will still experience some losses, but if you stick to the strategy then it should only be a matter of time before you are back in profit again.